By Morgan London

While Magnolia drives tourists to Waco, it is not the only stop on visitor’s lists. Waco’s recent popularity has shot through the roof thanks to Chip, Jo and Magnolia Market. Local Waco businesses have been given the chance to shine and invite both Wacoans and visitors to break past Magnolia’s borders and get a true taste of what Waco has to offer.

Before Christmas, I had the opportunity to help plan a weekend in Waco for 10 amazing and influential bloggers with The Findery and Four Columns Marketing. The Findery (a local home decor shop in downtown Waco) hosted a weekend full of shopping, eating and site-seeing for these ladies. The home decor bloggers traveled to Waco from all across Texas, Arizona and New Jersey. With a following of over 800,000 combined, these ladies have a passion for sharing their unique style and decor niche with the world.

As I was placed in the middle of brainstorming with people who know Waco much better than I, I began to realize the hidden gems that are scattered around. I was able to pick up items for goodie bags from places like Gather and Simply Delicious Bakery, both places I had never stepped foot inside, but was amazed at the products. Gather is a unique store that focuses on the art of hospitality. They offer pottery products created by Black Oak Art, another local provider, as well as flatware, glassware and linens. Simply Delicious Bakery created delicious, charming cookies for the event. The display of their goodies are so captivating that you won’t want to take a bite. But no worries, once you discover how delicious their products are, you’ll be addicted!

In addition to dinner at Moroso Wood Fired Pizzeria and a tour from Waco Tours, the bloggers attended a Christmas Brunch located at The Findery. The second floor of the home decor store held a large dining room table decorated and set for each of the guests. Tiffany Fatheree, owner of The Findery, and a few of her friends created an astounding display putting the ladies in the Christmas spirit by combining traditional and classic style. The food was provided by Olive Branch Bakery and Cafe, and the menu consisted of pastries, turkey and avocado sandwiches, pigs in a blanket, fruit and coffee. Brunch also consisted of breakfast tacos from Lolita’s and mimosas. Following the brunch, the ladies were able to take part in private shopping in The Findery. The brunch was such a memorable event the bloggers will forever cherish!

Waco is stocked full of hospitable people, memorable experiences and interesting places just waiting to be uncovered. Thankfully, by being involved in the process of hosting these ladies, I was exposed to the community and life within Waco outside of the Baylor bubble.

Waco is home to so many incredible things, but as the city continues to grow, the list of people and places embraced by Waco grows as well.


Go follow the ladies

Tiffany Purdue @joyfully.rooted

Alicia Armstrong @ourvintagenest

Tracy Graham @oursignatureswag

Erin Vogelpohl @mytexashouse

Erin Klawiter @thriftyniftynest

Caitlin Paulson @thehiddenspire

Heather Klotz @klotzhome

Lacie Rowell @loved_by_lace

Karan Barton @designsbykaran

Amy @cutertudor